By: IndyPress News Desk
The Students’ Representative Council, University of Ibadan adopted the end-of-the-year report presented by the Public Relations Officer, Omotayo Olumide on Saturday, 11th January 2025.
Omotayo Olumide, the Public Relations Officer of the Union stated that he established over 10 committees, each serving a specific purpose.
According to the PRO, these committees have been instrumental in ensuring that the Union’s communication and publicity efforts are comprehensive and far-reaching.
The establishment of the Board of PROs and the Board of Class Representatives, Olumide said, has strengthened the communication efforts of the Union.
“The Union’s social media platforms have been actively utilized to keep students informed about events, policies, and critical issues. Additionally, the acquisition of a dedicated phone for UISU TV has significantly boosted our Public Relations efforts, enabling better coverage and communication.”
“The adoption of the Union’s LinkedIn account from the past General Secretary has been another key step. I have taken on the responsibility of revitalizing this platform to ensure it becomes a more active and engaging space for professional networking and projecting students’ achievement,” the report reads.
Social Media Engagement & Growth
The Public Relations Officer claimed that the Union’s social media presence has seen significant growth across all platforms, with increased engagement and a rising number of followers.
“UISU TV; 12,550 contacts, from 9200.
TikTok: 2,714 followers, from 1027
Instagram: 6,397 followers from 5600
Twitter: 14157 followers from 12,600
Facebook: 3,482 followers from 3100
YouTube: 260 followers from 102″
On Mental Health Awareness
The Public Relations Officer hinted about the idea of convening a student wellness summit in January.
“Recognizing the importance of mental well-being, I created a dedicated team focused on mental health Campaign in partnership with the House Secretary. This initiative aims to sensitize and provide support to students, fostering a healthier and more supportive campus environment. Also, we are currently in talks with Asido to organize students wellness summit towards the end of January,” the PRO said.
On Revenues Generated
Omotayo Olumide in his report said the Union “generated a total revenue of N345,500 through UISU TV advertisements and banner placements between June and December 2024.”
“A detailed report of this revenue generation is available upon request for further insights and breakdowns,” he said.
On Public Relations Equipments Status
The PRO listed out gadgets of the Union, under his watch, which are in good condition.
“Tripod: Stable and fully functional, regularly maintained. Panasonic Microphone: Working optimally, ensuring high-quality audio. UISU Dedicated Phone: Fully operational,” the report reads.
Highlighting the Challenges
The PRO said late budget approval and insufficient funding for data and operational costs were concerns faced.
“The absence of an approved budget has impacted our ability to promote Union events through essential publicity materials like banners and posters. Without these, event visibility and student engagement are limited.”
“With no allocated funds for data, maintaining UISU TV and other digital channels has been challenging. I have been covering these expenses personally to keep the Union’s communication channels active, but this is very challenging and unsustainable in the long term, the report concluded.
